Having read both articles, I find the idea of book trailers intriguing, but it just seems weird! Movie type trailers for the written word? I don't know....
But then I looked at some of the Book Trailers from the BMB link and they are interesting, and I could begin to see their appeal especially in this Internet driven era. Then I looked at book trailers for my very favorite author, Susanna Kearsley. She had a link from her website, and those book trailers were stunning! http://www.youtube.com/user/SusannaKearsley?feature=watch
Of course being a huge fan, and having read the books, helped alot, but the book trailers were so good that I wanted to read the books again!
So, in conclusion...book trailerss, when done well are great, but I myself, wouldn't necessarily go on Youtube to find them. I still like to read book reviews; however, I would have no qualms directing a customer to a book trailer. I think they're great advertising, and a wonderful way to draw readers, especially reluctant readers, into a good book!
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